Most events include these four core components, with the bulk of the budget being allocated to Food & Beverage. Average F&B spend is $110 per person, with California topping the charts for this category.
A/V & Staging Services
Food & Beverage
Most corporate events (423,341 events in 2019) are held locally, requiring minimal travel and no overnight stay. This number is only expected to increase in the post-COVID era, with a trend toward events becoming smaller, more localized, and with a hybrid format.
Overall, 30% of corporate events are planned in-house.
Internal teams are mostly tasked with planning local and domestic events. The growing demand for in-house administrators to shoulder these responsibilities has led to a surge in employers seeking staff with excellent planning skills.
of administrators have event planning included as part of their day-to-day responsibilities
Event costs will vary based on location, but are also affected by timing. Popular months (like December) lead to an average 8% cost spike, while off-season dates can result in cost savings of up to 26%.
Average spend per guest varies depending on the type of event, with international events naturally being the most expensive (mainly due to airfare and lodging). Local events can go as low as $131 per participant, with domestic events coming in at around double that figure.