EVENTS
FACTFILE

event

Most events include these four core components, with the bulk of the budget being allocated to Food & Beverage. Average F&B spend is $110 per person, with California topping the charts for this category.

transpoart

7.27%Transportation

A/V & Staging Services

13.88%

service
rental

Venue Rental

17.15%

Food & Beverage

28.72%

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events-held

Most corporate events (423,341 events in 2019) are held locally, requiring minimal travel and no overnight stay. This number is only expected to increase in the post-COVID era, with a trend toward events becoming smaller, more localized, and with a hybrid format.

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30%

of all events are
hosted in just 4 states:

states
plans

Overall, 30% of corporate events are planned in-house.

Internal teams are mostly tasked with planning local and domestic events. The growing demand for in-house administrators to shoulder these responsibilities has led to a surge in employers seeking staff with excellent planning skills.

planning
man

6%

of administrators have event planning included as part of their day-to-day responsibilities

timing

Event costs will vary based on location, but are also affected by timing. Popular months (like December) lead to an average 8% cost spike, while off-season dates can result in cost savings of up to 26%.

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Most expensive months to host an event:

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Least expensive months to host an event:

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Most expensive days to host an event:

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Least expensive days to host an event:

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about

Average spend per guest varies depending on the type of event, with international events naturally being the most expensive (mainly due to airfare and lodging). Local events can go as low as $131 per participant, with domestic events coming in at around double that figure.

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International

$2,109

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Domestic (Overnight)

$1,423

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Domestic (Day)

$282

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Local

$131

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Of course, total budget per event is a reflection of this per-guest scale:

Local Events

single-guest=1,000 guests

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15,201

Domestic Events (Day)

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domestic-2

32,626

Domestic Events (Overnight)

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164,821

International Events

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domestic-33

244,275